How General Mills plans to revive cereal sales by selling a box for $13

General Mills’ plan to revive cereal sales includes a $13 box of the breakfast food. CEO Jeff Harmening said “Our strategy to drive continued cereals growth is centered on launching compelling innovation that offers taste, convenience and health benefits, while investing in brand building,”at the annual Consumer Analyst Group of New York (CAGNY) investor conference … Continue reading How General Mills plans to revive cereal sales by selling a box for $13