Understanding the importance of creativity in the workplace

Creativity is often connected to innovations and novel products. Creativity is also often linked to the creative arts and individual personalities. However, at the same time, there is an emerging need to see that creativity is important in every kind of job, and it should be more strongly connected to everyday problem solving.

How to arrive at a creative solution depends on the situation and the nature of the problem at hand.

It is all about learning. The problem-solver, in the other words the creative actor, is a learner in the process. The learner assesses the learning needs and methods in the situation and the quality of the solution required by the problem. 

According to the study, it is not possible to support creativity in the technology sector just by hiring creative people, but by paying attention to the circumstances and frames of work. Essential elements of the creative learning process include the prevailing supervision and culture, experience sharing and clear aims.

It is fortunate that there are many kinds of people in the workplace: both inquisitive young people who are used to Googling to find solutions and more experienced employees who are familiar with sparring and guiding others.

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