“Climate change is the biggest threat to our planet,” Bezos said.

“Today, I’m thrilled to announce I am launching the Bezos Earth Fund,” the Amazon chief executive wrote in his announcement post, while also committing $10 billion to start. 

The new Bezos Earth Fund is his largest philanthropic effort to date, though he’s previously been criticized for how little he donates to charity compared to other billionaires may the perception changes this time.

This new initiative is to address climate change .In September last year, amid pressure from employees, Bezos announced the Climate Pledge, in which he said Amazon would meet the goals of the Paris Agreement and be carbon-neutral by 2040.

Amazon, which delivers over an estimated 1 billion packages per year, has subsequently been criticized for having a huge environmental footprint. Less than 24 hours before over 1,000 Amazon employees were set to walk out in protest of the company’s environmental track record last September, Bezos announced the company’s “Climate Pledge.”

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